The atmospheres created by artistic and culinary experiences allow business, financial and media personalities to connect with each other in an unconventional way through their authenticity and noncommittal nature. Emotional gains are transformed into commercial profit.

The cities of Bayreuth, Jena, Erfurt and Zwickau will welcome guests from foreign cultures at their historic Christmas markets and fascinate them with their Thuringian and Franconian tranquility.

Bringing delegations together with representatives of local business, culture and politics will lead to a fruitful dialogue of mutual understanding and sustainable relationships.